We are Benefit Sports Group
Newborn and such an experience!

Benefit Sports Group BV was founded in 2017 by a bunch of experienced guys. Opportunity driven with a first license in hand and the clear goal to surprise the tennis sporting goods market from 2018 onwards. The brand is the beautiful Q1905. Authentic and with such a great and pure history of over 100 years. And Q-Tennis is just the first step of it all. Brand building at its best. Besides the re-launch of several Q1905 brand segments BSG has a focus on the creation of products and product concepts within the sport and leisure world. Based on a state-of-art global production network, in house r&d and design and a full service facilitating e-commerce solution we are ready to support every potential partner. Although BSG might make the difference with those elements already, we believe that the real added value comes with our marketing driven concept .

Creative and customer-oriented

"Vox Populi" Voice of the people. This is where it always starts. The purest form of marketing. From there we create. Together with our customers.


An important part of it all. Our experienced in-house design knows how to play that game. But besides our own team we often use our global network of free lance designers. Simply because not every contract should be signed with the same autograph


The extra and free bonus to our clients. Making products is one thing. A partner on your side who also understands the WHY and HOW is another thing. Another level. That's BSG!


A digital concept for every customer. BSG makes it possible. A B2C webshop? A B2B portal? The full logistics headache far away from your desk as you need to focus on your core business? We are ready to service you!


Over 25 years of global production experience. Partner factories in Far East, Europe, Africa and South America. Our own quality control team is available to check each and every step in the production process where needed.

Find us.

Sont 40, 8226AB LELYSTAD, The Netherlands

Call us.

Frank Harrak +31 (0)6 415 366 59

Email us.